Hisense India targets $150 million revenue in CY26, expects 70% sales from offline

Hisense India, which also manufactures and operates the Toshiba brand of televisions in the country, is targeting revenue of up to $150 million in CY26 as the consumer electronics and home appliances company expands its offline retail footprint and broadens its product portfolio beyond televisions.

The global technology company expects offline channels to contribute around 70% of its sales by the end of CY26, with online channels accounting for the remaining 30%. Hisense currently sells through retail partners including Reliance Digital, Sathya, myG, Nandilath, Great Eastern and Patra, alongside online platforms such as Amazon and Flipkart.

Pankaj Rana, CEO, Hisense India, said the company is focusing on expanding its retail presence while building a broader multi-category consumer appliances business. The company has opened its first Product Experience Centre in India and its new headquarters at AIPL Masterpiece in Gurugram.

“The opening of our first Product Experience Centre in India marks an important milestone in our journey in the country. We are expanding beyond televisions to build a full-fledged multi-category consumer appliances brand, supported by a wider retail presence, a growing product portfolio and increasing localisation,” Rana said.

The centre showcases products across televisions, air conditioners, washing machines, refrigerators and other home appliances, along with Toshiba televisions.

The company is also expanding its washing machine portfolio, with semi-automatic and top-load models already launched and front-load models planned for October.

“We are bringing full range of washing machines, starting with semi-automatic and top load now and front load in the month of October,” Rana said.

Hisense aims to become one of the top five players in India's washing machine market, according to Rana.

TV remains key growth driver

Television remains Hisense India's flagship category. The company currently has a 3-3.5% share of India's TV market and aims to reach 10% in the next two years.

“TV is my flagship category and globally we are one of the inventor or one of the biggest innovator in the TV category, so we want to touch 10% market share two years from now in India TV business,” Rana said.

The company is focusing on premium and larger-screen televisions, including its RGB MiniLED and Laser TV offerings. Its upcoming portfolio includes the flagship UX RGB MiniLED series in 100-inch and 116-inch models.

Beyond televisions and washing machines, Hisense plans to introduce refrigerators, dishwashers, HVAC products and small domestic appliances such as microwave ovens and air fryers in phases.

Expanding retail footprint

Hisense currently has a presence across around 4,000 retail outlets in India and plans to expand this to 15,000 over the next three to four years. The company also plans to open exclusive stores once it has a wider portfolio across categories.

“We will definitely open, but we are just waiting for a couple of more categories like refrigerators and small domestic appliances and full range of washing machine, including dishwashers including washer and dryer, to be launched in India market,” Rana said.

Hisense is also strengthening its manufacturing and localisation efforts. The company has a manufacturing facility in Sri City, Andhra Pradesh, which currently produces washing machines and air conditioners.