All eyes will be on Samsung Electronics tonight as the company hosts its latest Galaxy Unpacked, where the South Korean tech giant is widely expected to unveil its next generation of flagship smartphones alongside updates to its wider device ecosystem.

The event, taking place in San Francisco today, will livestreamed globally starting 11:30 pm IST. It comes at a time when the premium smartphone market is increasingly centred on artificial intelligence features, camera innovation and tighter device integration.

Galaxy S26 lineup likely to take centre stage

The biggest announcement is expected to be the Samsung Galaxy S26 family. Industry leaks and analyst expectations point to three models — the standard S26, S26+, and S26 Ultra — continuing Samsung’s established flagship structure.

AI is likely to be a key focus area. Samsung has been aggressively expanding on-device AI tools over the past year, and tonight’s launch could bring deeper assistant integrations, smarter photo and video editing capabilities, and more contextual features embedded across apps. Improvements to performance, battery optimisation and camera hardware are also anticipated, particularly in the Ultra variant, which typically showcases Samsung’s most advanced imaging technology.

Ecosystem refresh and wearables expected

Beyond phones, Samsung may also introduce updates to its audio lineup, with new Galaxy Buds 4 series widely expected. Expectations for a new flagship tablet remain modest as Samsung launched its latest premium tablet lineup, the Galaxy Tab S11 series only in September 2025. Also, historically the company spaces out its tablet and smartphone refresh cycles. While a surprise teaser or software-focused tablet announcement is possible, a full next-generation Galaxy Tab reveal appears unlikely at this event.

Launch arrives amid crowded tech calendar

Tonight’s Unpacked also lands ahead of a busy global launch season. Apple is hosting a "Special Apple Experience" on Wednesday, March 4, 2026, where the Cupertino tech giant is believed to launch at least five new products between March 2-4. Nothing has officially confirmed the launch of its Phone (4a) series on March 5, 2026. Google also has several major events and product launches lined up for the first half of 2026.

A strong push on meaningful AI features or standout hardware upgrades could help Samsung reinforce its early-year momentum in the premium segment. Incremental updates, on the other hand, may leave room for competitors to capture attention later in the season.

Samsung’s Galaxy Unpacked will stream live globally tonight, with the announcements expected to shape the company’s smartphone strategy — and possibly the broader Android flagship landscape — for the year ahead.