opinion What sells in Lucknow doesn’t sell in Kanpur For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter. By Sandeep Das
opinion Millennials need a fresh set of skills to succeed In a post-pandemic economy, millennials urgently need new skill sets to help navigate them through the choppy waters of this new world. Things are no longer the way they were before. By Sandeep Das
ideas How zeros and ones are changing the world Popular press positions man and machine to be at loggerheads, but can the reality be different? What if machines end up playing a much bigger 'human' role? By Sandeep Das
opinion The positive power of negative thinking Insecurities have risen due to the pandemic and aggregated mental health is at an all time low. It is only apt that we explore powerful techniques for business leaders to live with the hidden illness. By Sandeep Das
opinion The lure of residential real estate through the lens of consumer psychology and societal behaviour Given end consumers and societal norms have historically driven the asset class, the next five years are likely to be one of the biggest golden periods for the sector. By Sandeep Das
