From volume race to value game: What FY26 reveals about the reinvented Indian auto industry

India’s Passenger Vehicle (PV) industry closed FY26 with record domestic sales of nearly 4.64 million units, but the earnings season revealed that the sector’s defining trend was not volume growth alone. Financial results across automakers pointed to a widening gap between topline and bottomline growth, with profitability increasingly driven by SUVs, premiumisation and product mix.

Maruti Suzuki India Limited (MSIL), the country’s largest carmaker, crossed the ₹1.5 lakh crore revenue mark in FY26, aided by higher volumes, better realisations and an expanding utility vehicle portfolio. However, profit growth remained relatively muted despite the revenue surge, reflecting elevated discounts, forex pressures and rising competition in the mass-market segment. Utility vehicles (UVs) accounted for a steadily rising share of the company’s sales mix as consumer preference continued shifting towards SUVs.

Mahindra & Mahindra (M&M) emerged as one of the strongest performers during the year, with automotive revenue crossing ₹90,000 crore and Profit after Tax (PAT) rising about 35%, driven by sustained demand for higher-margin products such as the Scorpio-N, XUV700 and Thar. Strong operating leverage, lower incentives and richer product mix helped M&M report some of the strongest margins in the domestic PV space.

Hyundai Motor India Limited (HMIL) also maintained healthy revenue growth during the year, with SUVs such as the Creta, Venue and Alcazar contributing a dominant share of domestic volumes. Exports remained a key earnings cushion, while the company continued focusing on premiumisation and localisation.

Tata Motors’ passenger vehicle business, meanwhile, adopted a more calibrated approach towards growth amid intensifying competition in SUVs and EVs. The broader Tata Motors group reported consolidated revenue exceeding ₹4 lakh crore during FY26, while maintaining robust profitability across businesses. The company prioritised product mix and inventory discipline over aggressive wholesale expansion.

“FY26 shows Indian auto has structurally decoupled volume from value. SUVs now make up 67% of the PV mix, up from 51% just three years ago, and that shift is rewriting the P&L across the board. M&M's PAT grew 35% on SUV-led premiumisation while Maruti's revenue surged 20% but profit barely moved at 1%, exposing how differently each OEM is capturing value from the same demand pool. The 4.64 million units matter less than what each unit earns, with Indian carmakers being no longer in a volume race, but in a margin game,” says Mohit Yadav, Director, AltInfo.

₹50,000-crore capex cycle gathers momentum

Ratings agencies noted rising focus on dealer profitability and calibrated wholesales, signalling a more mature phase for the domestic PV market where margins and return on capital matter as much as dispatch volumes.

At the same time, automakers and component makers have lined up nearly ₹50,000 crore in capex for FY27 across EVs, localisation and SUV platforms. Maruti Suzuki has earmarked around ₹14,000 crore towards capacity expansion and EV production, while Hyundai Motor India plans investments of about ₹7,500 crore for SUV launches, EV programmes and expansion of the Talegaon facility. Tata Motors and M&M are also continuing large investments into EV architectures and premium SUVs.

The investment cycle extends beyond passenger vehicle leaders. TVS Motor Company has outlined capex of around ₹1,800-2,000 crore towards EV expansion and premium motorcycle platforms, while Hero MotoCorp is expected to invest over ₹1,500 crore across electric mobility, digital technologies and premium products. Component makers are also increasing investments in electronics and precision engineering to deepen localisation.