After relaunching SIL, Reliance Consumer buys majority stake in Tamil Nadu’s heritage brand Udhaiyam

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has acquired a majority stake in food company Udhaiyams Agro Foods Private Ltd, which runs Tamil Nadu’s heritage nutrition brand, Udhaiyam. RCPL says the deal reaffirms its commitment to the company’s philosophy of “promoting India’s heritage and legacy brands”. It adds the JV will bolster RCPL’s efforts to offer “global quality at affordable prices”. 

“Udhaiyam is a brand that needs no introduction. It has been serving healthy food choices to consumers for decades and is a true reflection of Tamil Nadu’s rich heritage enriched with its scientific temper and superior quality,” says T. Krishnakumar, Director, Reliance Consumer Products Ltd.

RCPL aims to scale up Udhaiyam to a national brand. S. Sudhakar, MD, Udhaiyams Agro Foods, stated: “This partnership with RCPL opens up new opportunities for Udhaiyam. The brand has delighted consumers in Tamil Nadu for decades. When it comes to branded pulses, Udhaiyam is synonymous with the best quality for households across the state.” The former promoters of Udhaiyams Agro Foods Private Ltd, S. Sudhakar and S. Dinakar, will continue to hold a minority stake in the company. 

RCPL on December 16, 2025, made a decisive push into packaged foods by relaunching SIL, a 75-year-old legacy brand. The move marks RCPL’s first comprehensive entry into the category, with products spanning noodles, jams, ketchups, sauces and spreads.

The relaunch comes at a time when large FMCG players are doubling down on everyday food categories to drive volumes and household penetration. For RCPL, the strategy hinges on combining a familiar brand with aggressive pricing and a wider portfolio from day one, rather than testing the waters with a single product line.

SIL’s new range starts with noodles, where the company has introduced four variants - Masala, Atta with Veggies, Korean K-Fire and Chow-Chow - priced from ₹5. In condiments, SIL Ketchup is being positioned as an entry-level offering, with packs starting at ₹1. The brand’s Mixed Fruit Jam, made using eight fruits and claiming 22% more fruit content, is being sold in 100g, 200g and 500g packs, with prices starting at ₹22.

Ketan Mody, executive director at Reliance Consumer Products Ltd, said the relaunch is central to the company’s growth plans in FMCG. “The relaunch of SIL represents a significant milestone in RCPL’s growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household,” he said.

RCPL is positioning SIL as a value-driven brand, with a focus on affordability and mass reach. According to the company, the refreshed portfolio has been developed using consumer research, with an emphasis on natural ingredients and everyday use. For instance, the ketchup is made from real tomatoes and does not use artificial ingredients or synthetic colours.