Foodstories raises ₹50 crore from Nikhil Kamath to accelerate premium food retail play
ADVERTISEMENT
Premium food lifestyle platform Foodstories has raised ₹50 crore in fresh funding from entrepreneur and investor Nikhil Kamath as it looks to deepen its retail footprint and strengthen its digital commerce capabilities amid rising demand for curated food experiences in India.
The funding round also saw continued participation from the Narotam Sekhsaria Family Office, an early investor in the company.
Founded by Ashni Biyani and Avni Biyani, Foodstories operates in a niche but fast-evolving segment of food retail that blends experiential stores, hospitality and online commerce. The company works with farmers, specialty producers, bakers, chefs and food brands to create a curated ecosystem aimed at consumers increasingly seeking premium and differentiated food experiences.
The latest capital infusion comes as organised food retail in India expands beyond traditional grocery and convenience formats into higher-value categories centred on discovery, quality and lifestyle consumption.
Can curated food experiences become India’s next retail growth story?
Nikhil Kamath said Foodstories stood out for attempting to build infrastructure around how consumers access and experience better food.
“Better food is one of the highest-leverage changes a person can make to how they live,” Kamath said. “Foodstories is one of the few platforms building the real infrastructure for that. The founders understand both the product and the business they’re building.”
The company plans to use the fresh capital to accelerate growth across digital channels and expand its delivery network while continuing to invest in physical retail.
Foodstories already operates across Delhi, Bengaluru and Hyderabad and is now entering Mumbai with a flagship store in Bandra and another outlet in Lokhandwala expected to open shortly.
The expansion reflects the company’s broader ambition to create a scaled consumer brand in a category that remains largely fragmented.
“We’re building a ₹1,000 crore business,” said Ashni Biyani. “Curation, experiential retail and a strong digital layer. That combination is what gives us conviction in the scale of what’s possible here.”
For co-founder Avni Biyani, scale cannot come at the cost of quality.
“We obsess over quality, craftsmanship and provenance. Growth doesn’t change that,” she said.
As competition intensifies across India’s premium consumer segments, Foodstories is betting that food discovery, trust and experience can emerge as a durable retail category rather than a niche indulgence.