Level SuperMind rebrands as Swa:aha, broadens play in India's digital wellness market
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Level SuperMind, the mindfulness and meditation startup co-founded by entrepreneur and creator Ranveer Allahbadia, has rebranded itself as Swa:aha, signalling a strategic pivot from a meditation-first platform to a broader digital wellness ecosystem aimed at India's growing base of health-conscious consumers.
The rebranding marks the company's attempt to capture a larger share of the country's fast-expanding wellness market by broadening its offering beyond guided meditation to include yoga, breathwork, sleep, journaling and personalised wellness journeys. The move comes as digital wellness platforms increasingly compete to provide integrated solutions rather than single-purpose apps.
The company said the new identity reflects its evolution from a mind-performance app into a personalised wellness platform designed to help users "discover, reset and strengthen" themselves. Rather than encouraging users to follow a fixed routine, the app aims to recommend activities based on their individual needs and lifestyles.
What does the rebrand mean for users?
"The core idea behind Swa:aha is helping people know themselves and find balance across all aspects of who they are," said Ranveer Allahbadia, co-founder of Swa:aha. "It's a more complete experience, on your own terms."
The name Swa:aha is derived from Sanskrit, where Swa means self and Aha signifies a moment of realisation. According to the company, the new brand is built around three pillars—Discover Yourself, Reset Yourself and Strengthen Yourself—which collectively expand the platform's focus from mental wellness to overall well-being.
Harshil Karia, co-founder of Swa:aha, said the company's product roadmap has centred on creating personalised recommendations and structured wellness journeys that fit into modern lifestyles. "Every product decision came back to one question: how do we offer truly personalised recommendations and build easy-to-follow journeys that fit modern lifestyles?" he said.
The revamped platform now houses a library of more than 700 guided meditations, over 100 sleep stories, sleep music and sleep meditations, alongside yoga, pranayama, breathwork, journaling, one-minute affirmations and astrology-based features. It also includes tools such as Journey and Digi-Mala, which are designed to help users build consistent wellness habits over time.
The content is created in collaboration with spiritual and mindfulness experts including Bhavesh Yuj, Radhika Das, Rajarshi Nandy, Om Dhumatkar, S.B. Keshava Swami and Saloni Suri.
The updated Swa:aha app is now rolling out across iOS and Android for both new and existing users. With the rebrand, the company is betting that demand for flexible, personalised wellness solutions will continue to rise as consumers increasingly integrate digital tools into their daily health routines.