Nazara's new IP adapts hit reality show Bigg Boss for mobile audiences

Listed gaming player, Nazara Technologies, has announced the launch of Banijay Rights’ mobile title ‘Bigg Boss: The Game’, a game based on the Endemol Shine India-produced reality show. The mobile game, developed with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, has been developed by Fusebox Games, Nazara’s UK-based narrative studio, known for adapting globally successful reality formats such as Big Brother and Love Island into mobile games. With this launch, Nazara has brought one of India’s most powerful entertainment properties to mobile.

“Bigg Boss is one of India’s strongest entertainment brands, and mobile is the most natural extension of that fandom. With Fusebox now part of Nazara, we have the capability to take proven reality formats, localise them for Indian audiences, and keep them alive through regular content updates. This is as much a business story as it is a creative one - we are showing how IP, an owned studio and a strong publishing layer can come together to create seamless, recurring gaming experiences,” said Nitish Mittersain, Jt MD & CEO of Nazara Technologies.

Mark Woollard, SVP Gaming, Banijay Rights, said: “The launch of Bigg Boss: The Game marks an exciting expansion of the brand in India, giving fans and players the opportunity to step inside the Bigg Boss house to experience all the excitement and challenges of the series themselves.”

How does the game work?

The game mirrors the core television format – players enter the house as contestants, build alliances, make task choices, compete, manage in-game popularity, and try to avoid eviction. The experience is designed to capture the drama, social strategy and personality clashes that define Bigg Boss, but in a mobile-first, interactive storytelling environment. As the Bigg Boss format is episodic and refreshes every season, the game can also be refreshed regularly.

The company is first launching the title in English and Hindi, with planned rollouts in Tamil, Telugu, Malayalam, Bangla, Kannada and Marathi. "It is available on both Android and iOS, and has been structured for ongoing, season-style content drops so that storylines inside the game can align with what is happening on the TV property," the company said.

Nazara’s IP-focused strategy

The launch underlines Nazara’s IP-focused strategy: pairing strong, ready-made entertainment franchises with in-house and acquired development capabilities to reduce discovery costs and accelerate go-to-market. "By leveraging an IP like Bigg Boss, which already has tens of millions of viewers and deep fan engagement, Nazara starts from a built-in audience and can open multiple monetisation levers, from in-app purchases and premium narrative branches to limited-time tasks and live events tied to the show’s timeline," the company said.

One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 29 territories last year.

Nazara Technologies on Wednesday launched its new corporate brand identity, with the tagline “Enter. Magic.”. The new identity marks Nazara’s evolution over the last 25 years. Nazara's Q1FY26 revenues stood at ₹498.8 crore (+99% YoY) and EBITDA was ₹47.4 crore (+90% YoY). The core gaming business achieved a 24.4% EBITDA margin. PAT came in at ₹51.3 crore, marking a 118% YoY increase. Shares of Nazara closed 2.86% down at Rs 261.65 on the BSE today.