The duo first learnt of a farmer’s problems—identifying the threats of pests, diseases, and nutrient deficiencies early enough—when the aeronautical engineering students were testing drones in the farmlands of Uttar Pradesh’s Barabanki district. That led to them starting their agritech firm in 2015. Their drones use hyperspectral imaging cameras to pick up minuscule colour changes in crops that foreshadow problems. The startup’s subscription service offers farmers advice through the crop season, boosting their yield and cutting production costs. It serves over 2,000 farmers.
Enterprise
40 Under 40: BharatRohan is changing farming
BharatRohan is a unique agritech startup that tries to identify a farmer’s problems using hyperspectral imaging cameras. Find out why they are a part of Fortune India's 40 Under 40 list for 2021.
Enterprise
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Samsung says it will offer 10% cashback to cardholders across its products and services over and above existing offers.
Reliance Retail's JioMart to take on Amazon, Flipkart this festive season
Reliance Retail’s JioMart transitions into a full-scale e-marketplace, offering not just home products, and groceries, but brands across categories like jewellery, beauty, electronics.
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Cadila’s vaccine dosage schedule is completed within a week than conventional vaccines that are administered five times over 28 days.
Comfortable with marketplace model; still long way to go: Amazon India's Manish Tiwary
"Because of FDI rules we are not supposed to have our own brands, they are either licensed or we are developing them together and are sold by a third-party seller," says Manish Tiwary.
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