Indian digital beauty brand Aegte has secured a net worth of ₹150 crore last year for its myriad collection of more than 50 products in the Makeup, Hair, and Skin-Care segment, helping the brand set its course with a steep target of generating revenues upwards of ₹500 crore in FY23, as it expands products' distribution to about a dozen cities.
“We are expanding our reach andfocusing on offline product placement. We are getting queries from overseas for the product distribution and have started working with a few. Along with Overseas product distribution, we are also working with local distributors in Tier II & Tier III cities who wants to earn with us by selling our products in the offline marketplace,” said Dhiren Sharma, Co-Founder, Aegte.
Established in 2018, the brand believes in the effective fusion of home remedies sourced from Mother Nature and the intelligence of Science to make potential products that cater to more than one purpose. Aegte constantly endeavors to curate multi-beneficial products, making Beetroot Lip & Cheek Tint, DD Skin Corrector Cream, Non-drying Matte Liquid Lipstickand Onion Hair Oil their best sellers feeding widespread skin and hair concerns.
"Our team's innovative approach to developing results-oriented products has seen exponential growth over the years both in the domestic and overseas international markets. Owing to the growing awareness of zero side effects from our multi-beneficial vegan and natural products, people are gradually inclining towards Natural and Vegan supplements for their skin and hair concerns," said Rupali Sharma; Founder, Aegte.
Stepping into the Men's segment, Aegte has built a strong base with a broad range of revolutionary products like Skin Corrector DD Cream, Tinted Lip Balmand a few others, providing best in quality effective products for men too. The brand also offers products for Beard Grooming made of innovative ingredients like Rice Water extract, Flaxseed, Onion and Biotin in Beard Growth Serum which is proven to stimulate the growth of beard with regular use.
"We are keenly following the ongoing trends and curating products that can feed the same. The peak in the use of androgynous products and customer demands has given birth to Aegte Men. The reciprocating results from our audience motivates us to grow and develop 100% results-oriented products that are safe to use for the long term," said Rupali Sharma Sharma; Founder, Aegte.
Alternatively, Aegte has kickstarted its revenue growth with the introduction of Mens grooming series and Unicorn Baby Tinted Lip Balm in the Kid's segment. Its vegan & natural formulation with zero harmful chemicals, paraben and sulfate-free constituents makes it the ideal product for Kid's lip care. Yet again, Aegte continues to set new trends in the market for others to follow.
With the rise in trust in digital-based brands during the pandemic, Aegte continues to invest in new-age beauty and personal care products in the coming days. The brand has a prospect of expansion in South & East India by launching new effective and innovative products to set new trends in the market.
"We have seen a 'significant potential' to grow in the southern market and the plan for now is to penetrate further into tier II and III cities in the coming years. The beauty market will continue to remain resilient and grow this year, flagged by a strong underlying formulation of effective new product launches. Further, we will be partnering with offline channels and global markets to reach every corner,” concludes Rupali Sharma.
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