RBI data localisation rule trips Apple Pay

/1 min read

ADVERTISEMENT

iPhone maker puts plans of rolling out UPI-based payments platform on backburner.
RBI data localisation rule trips Apple Pay
 Credits: Pexels

After Amazon and WhatsApp, Apple has put on hold plans of launching a payments platform in India based on the Unified Payments Interface (UPI), The Economic Times reported on Thursday.

The Silicon Valley giant’s plans to introduce Apple Pay in India stalled after it had talks with some leading banks, and the National Payments Corporation of India which manages the UPI platform, the report said, citing two people with knowledge of the matter.

Fortune India Latest Edition is Out Now!
India's Top 100 Billionaires

August 2025

As India continues to be the world’s fastest-growing major economy, Fortune India presents its special issue on the nation’s Top 100 Billionaires. Curated in partnership with Waterfield Advisors, this year’s list reflects a slight decline in the number of dollar billionaires—from 185 to 182—even as the entry threshold for the Top 100 rose to ₹24,283 crore, up from ₹22,739 crore last year. From stalwarts like Mukesh Ambani, Gautam Adani, and the Mistry family, who continue to lead the list, to major gainers such as Sunil Mittal and Kumar Mangalam Birla, the issue goes beyond the numbers to explore the resilience, ambition, and strategic foresight that define India’s wealth creators. Read their compelling stories in the latest issue of Fortune India. On stands now.

Read Now

According to the sources, the iPhone maker was concerned about the Reserve Bank of India’s recent data localisation rule, while the company also ran into technical and design hurdles related to the flow of UPI payments, the report said. “Apple will not launch payments in India yet. They are waiting to see how the regulatory landscape shapes up,” the financial daily quoted one of the sources as saying.

The central bank’s data localisation rule mandates companies to store all their payments data within India. This has made plans of multinationals—including Google, PayPal, and Visa—uncertain, the report said.

The Economic Times report quoted a banker as saying that Apple wanted to include fingerprint as a mode of authentication for UPI payments, which NPCI did not agree to. For UPI-based payments, a customer needs to enter a four- or six-digit number to authenticate transactions. NPCI guidelines say that biometric authentication has to be validated by the Unique Identification Authority of India (UIDAI), which issues Aadhaar numbers.

Apple Pay is currently available in Australia, Canada, China, France, Hong Kong, Ireland, Italy, Japan, New Zealand, Russia, Singapore, Spain, Switzerland, the UK, the US, and Taiwan.

Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.