Reliance Securities: Making Investment Easy by Building Trust

Reliance Securities is one of the leading retail broking and distribution houses in India. Established in 2005, the company provides access to equities, derivatives, initial public offerings (IPOs), mutual funds, bonds, wealth management solutions, insurance products, corporate fixed deposits (FDs), and more to all its customers. They have a platform called reliancesmartmoney.com that helps its customers to fulfil their investment objectives. They not only empower people to make informed decisions but also transact across asset classes seamlessly. Today, Reliance Securities has over 10 lakh customers and has over 1000 plus people working with them. They have a strong affiliate network with over 1,000 offices across India.

About Lav Chaturvedi

Lav Chaturvedi is the Executive Director and CEO of Reliance Securities. He comes with a rich experience and in-depth understanding of the financial markets. He laid down the building blocks for the Asset Management franchise across India, covering Portfolio Management Services (PMS) and Alternate Investment Funds (AIF). In his current role, he is responsible for leading Broking & Distribution, advisory services, alternate investments, and corporate lending portfolios. He also overlooks the team managing proprietary trading, structured products, including research to corporate, government, and institutional clients.

Lav has spent over a decade at Reliance Capital. Prior, to joining Reliance, he has worked overseas with organizations like IPS Sendero, a subsidiary of Fiserv USA, SBU Bank New York, and Arthur Anderson.

Plan of Action

Today, many people have become aware of the importance of financial planning in their life. And hence, the country has witnessed the opening of thousands of Demat accounts during the last year. But before investing, people must have an accurate understanding of stocks and trading. This is where Reliance Securities comes in and helps these investors make informed decisions. “We make the whole process simple for our customers. We have built trust with our customers and ensure that there is the ease of onboarding as we are a retail franchise. We are very focused on having a sustainable investor’s trust,” says Lav.

The company aims to provide equitable investment opportunities to all its customers that mean asset class across the financial markets. “We know it’s a difficult task, but we want to provide that access to each of the retail customers. We strongly believe that providing access is the key and all the technology we are putting together is to achieve that purpose,” he explains.

Over the last decade, we have seen that physical model getting disrupted and transforming into digital. In the coming years in India, the disruption within the digital will start happening. This means that the underlying technologies like Blockchain will completely change the business model of many companies. “We are using new-age technologies in our front-end digital automation to make transactions seamless. Every transaction has an audit trail which helps us to build trust with our customers and last-mile connectivity,” he asserts.

Speaking about the stock market, he says, “Since the last 18-20 months, the market has seen the upside, and that is where the new investors have come in. These investors will go through a certain cycle of the market and will also witness some corrections. At Reliance Securities, we ensure that our customers have a robust portfolio that caters to their respective needs.”

To achieve this, the company has transformed the whole business model from transaction-based to relationship-based or engagement-based model. They call it systematic digital engagement where the company is always there for its customers to provide value to them. “We ensure that we know the clear objective of our customers with their time horizon and provide the advisor whom they can trust and achieve their goal,” he adds.

Leadership Skills for Business Success

Leadership skill is an important aspect for the development of any organization. A good leader makes everything work seamlessly and deals with challenges head-on. During the pandemic, unlike other companies, Reliance Securities did not do any salary cuts, instead, they gave increments and paid bonuses.

Lav says, “When you do something which is beyond the expectation, you build trust with people. It is one of the biggest decisions that one can make as a leader to build a sustainable business. People are the biggest asset of the company. They not only build technology but also build processes and distribution. Once we take care of our people, we build a robust ecosystem which is very important for our business.”

Lav Chaturvedi concludes by giving advice to investors, “Don’t get driven by the madness of the market. Focus on your investment objectives and diversify your portfolio. One must have patience as there is no shortcut to success.”

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