Swiggy's Scenes currently a pilot in 3 cities; to be officially launched by March 2025

Swiggy has introduced Scenes, a live entertainment ticketing app within its superapp, focusing on events hosted by partner restaurants. This launch marks Swiggy's entry into the live entertainment space, just weeks after Zomato's rollout of its District app for experiences and ticketing after acquiring Paytm Insider.

With Scenes, Swiggy offers tickets for New Year’s Eve parties, live music shows, DJ nights, and other curated experiences, further expanding beyond its core food delivery business.

This move underscores Swiggy’s efforts to diversify revenue streams and capture a growing market for lifestyle experiences, positioning it in competition with platforms like BookMyShow.

“Essentially, it's a pilot which is focused on these restaurant themed events to help restaurant partners give another avenue for getting more footfall (and hence revenue). Earlier there were some events also, but that was being booked through the BookMyShow app,” a Swiggy official told Fortune India.

While yet to be revealed, the model for the offering would mostly mirror the models of other ticketing apps and would entail Swiggy receiving a certain share of the money so earned from booking these events.

Currently, the pilot is only live in 3 cities. These include Mumbai, Bangalore and Delhi.

The offering will officially launch before March next year. “We will announce it when the time is right,” the official said.

The monthly transacting users (MTU) of the newly listed company rose by 1 million in Q2FY25, reaching 17.1 million, a 19% year-on-year growth. This week, Swiggy also introduced One BLCK, an invite-only membership targeting premium users seeking concierge-style services — an offering Zomato currently lacks. The move aims to attract high-value consumers willing to pay for exclusive perks, further intensifying competition between the two food delivery giants across food delivery, quick commerce, dining out, and event ticketing.