The Great Indian EV Race: Why Carmakers Are Placing their Bets on Electric Vehicles as Growth Engines for the Future

THESE DAYS, animated discussions in corporate circles are often dominated — Trump tariffs apart — by the latest car launches from the major automakers. And discussion also centres around how the auto companies are now aggressively fighting for a share of the electric vehicles (EV) pie. Never has this trend of EV launches been more pronounced than in 2025. Whether it is Tata Motors or JSW MG Motor or Mahindra , the auto market has rarely seen such action as it is doing this year, where all major players are betting big on EVs, bolstered in large measure by the government’s push towards clean mobility.