Rihanna’s Fenty Beauty to make India debut this weekend via Sephora and Tira stores

Pop icon Rihanna is the latest global celebrity to enter the Indian beauty space. Announcing the launch of her globally acclaimed beauty brands, Fenty Beauty and Fenty Skin, Rihanna on Monday took to Instagram with a video captioned, “India, are you ready?”

Starting August 7, the full range of Fenty products will be available through an exclusive partnership with Sephora India and Reliance Retail’s beauty platform, Tira. The launch spans over 50 stores across 16 cities, along with online availability on Sephora India and Tira’s websites.

“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omnichannel presence with Tira and Sephora,” said Isha Ambani, director, Reliance Retail Ventures Ltd. “This launch underscores our commitment to making the world’s best global brands available to Indian consumers.”

Guillaume Motte, global president and CEO of Sephora, said the collaboration is expected to spark a new wave of beauty discovery for Indian consumers. 

Fenty Beauty made headlines in 2017 with its launch of foundation in more than 50 shades, pushing inclusivity to the forefront of the beauty industry. Fenty Skin followed in 2020, offering vegan, cruelty-free skincare products designed to suit a wide range of skin types and tones.

The Indian rollout includes Fenty’s bestsellers such as the Pro Filt’r Soft Matte Foundation, Gloss Bomb Lip Luminizer, and Total Cleans’r. The products are known for combining high-performance formulas with ease of use.

The India distribution is managed by Asia’s leading luxury beauty brand partner, LUXASIA.

With this launch, India becomes one of the latest markets in Fenty’s global expansion strategy, reflecting the rising demand for inclusive beauty in one of the world’s fastest-growing consumer markets.