Balaji Wafers: Made in Rajkot, scaling across Bharat

IT IS LUNCHTIME at the Balaji Wafers headquarters in Rajkot and two generations of the Virani family (owners of the snacks company that posted revenues of ₹7,500 crore in FY26) are headed to their private dining hall on the third floor of the sprawling campus. However busy the day may be, the family lunch every afternoon is sacrosanct. As they enter the dining hall, a sumptuous home-cooked Gujarati meal awaits them. While patriarch Chandubhai Virani cuts mangoes for everyone, younger brother Kanubhai serves laddoos that he has made himself. Over the next one hour the family talks shop, gossips, and engages in banter.

“A family that eats together, stays together,” Chandubhai says in Hindi with a Gujarati accent, as he serves us freshly set curd made from Gir cow milk, sourced from his 200-cow-strong gaushala. The 70-year-old claims that his family values reflect in his products. “Hum per day 3 crore packet nastha banate hai aur har packet mein ghar jaise swad hota hai (We produce 30 million packets of snacks daily, and each packet tastes like home),” says the MD of Balaji Wafers.