How Tata Consumer Products emerged as a strong contender in India's highly competitive FMCG space

WHEN N. CHANDRASEKARAN took over as the chairman of the Tata Group in 2017, he had penned down a few priorities on a large whiteboard that stretched across his office at the iconic Bombay House. Topmost on his rather long priority list was to strengthen the group’s not-so-strong consumer-focussed businesses. After all, India is a consumption economy and for a mammoth like the Tata Group, not having a strong consumer-focussed FMCG business was, indeed, worrisome for the then new chairman, popularly known as Chandra.