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HomeLong ReadsIf we don’t leverage technology, it will be difficult to focus on micro segments: Nestlé India's Manish Tiwary

If we don’t leverage technology, it will be difficult to focus on micro segments: Nestlé India's Manish Tiwary

Ajita Shashidhar
/7 min read
Nestlé India's new chief has a lot on his plate — competition from D2C brands, and being relevant at a time when disruptions are a norm. His gameplan — staying fast, focussed and flexible by infusing technology in the legacy firm’s day-to-day business.
If we don’t leverage technology, it will be difficult to focus on micro segments: Nestlé India's Manish Tiwary
Manish Tiwary, CMD, Nestlé India: “For a large company such as ours, if we don’t leverage technology, it will be difficult to focus on micro segments.” Credits: Sanjay Rawat
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You led Amazon India for years. Amazon is a consumer-tech company. What kind of learnings have you brought to a legacy firm like Nestlé India?

I often get asked this question, but let me take a step back. Nestlé has been in India for close to 113 years.(1) Its brands are household names, which means a number of people have brought Nestlé to this level. I am blessed to have worked [first] in a consumer-packaged goods company (HUL), a technology company, and now have a chance to head Nestlé. The one thing that has never changed is customer obsession — whether it has been micro-segmentation or ways to reach consumers, keeping the consumer at the heart of whatever we do is very important. I have seen it in my previous organisations, and now I am seeing it here in Nestlé, too. So, how could I make Nestlé more loved by consumers in India? By leveraging technology.