Quality healthcare moves beyond big hospitals

In India’s $150 billion healthcare market it's a “one size fits all” formula at play, where everyone goes to a specialised tertiary care hospital—even for the treatment of a common cold or cough. But that’s not how it happens in developed countries. “When you have a problem, first go to a primary care centre, which will then refer you to the right place. And that will start happening when we (as a country) have much better-quality primary and secondary care service providers,” says Shashank N.D., co-founder and CEO, Practo, an integrated healthcare provider.

“Today it is one size fits all where everybody goes to tertiary care hospitals for everything. And that unbundling will happen as high-quality care is going to be provided by many players and not just traditional tertiary care hospitals,” adds Shashank in a recent interaction with Fortune India.