Technology giant Google has announced it has launched the coveted Google play points rewards programme in India. Termed Google Play Points, it enables users to earn points when they make purchases with Google Play, including in-app items, apps, games, and subscriptions. The rewards program has four levels — Bronze, Silver, Gold, and Platinum – that provide members with different perks and prizes, depending on the tier they are in, which is based on the number of points they have collected.

The programme is present in at least 28 countries with more than 100 million users. “We’re excited to announce that we’re bringing Google Play Points to India. It will be rolled out to users in India in the coming week,” Google says in a blog post. 

Users can redeem their points for Google Play Credit to use how they’d like to on the store. The technology major has also partnered with developers of popular apps and games across the world to help users redeem points for special in-app items.

In India, the company has partnered with over 30 apps, including games from global studios such as Miniclip (8 Ball Pool) and TG INC (Evony: The King’s return), games from local studios such as Gametion (Ludo King), Playsimple Games (Word Trip) and Gameberry Labs (Ludo Star) and popular apps such as Truecaller and Wysa.

Santos Cohen, Director, Go-To-Market, Google Play Points says, “Google Play Points will also provide local developers with a new avenue to build a local and global user base; helping them engage their users, drive discovery, and acquire users across markets that have Google Play Points.”

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