India’s OTT market to more than double by 2023
A new PwC report says India’s OTT revenue will grow the fastest in the next five years, even as traditional TV maintains its share in the overall entertainment revenues.
advertising
June 2019
December 2018
November 2018
July 2018
February 2018
The evolution of Indian women as consumers
It’s high time that marketers and advertisers ditch misrepresenting women
Anupriya Acharya: In step with the times
Acharya believes her job has become all the more exciting with the digital medium working fundamental changes in the advertising industry.
International cricket is a big deal
Broadcaster Star India has valued it higher than IPL.
Ads: Digital to grow, but print isn’t dead yet
A report by GroupM says events such as the upcoming general election will boost ad expenditure.
