Flavoured whiskies to cocktail mixers, Pernod Ricard sets sight on women consumers
The company will first launch ready-to-drink beverages from global portfolio and eventually manufacture under its IMFL brands too.
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Predictions 2022: Time for rapid growth of low alcohol, no alcohol drinks
The rising brewpub culture in cities like metros and select tier towns has also made the consumer more experimental.
Radico Khaitan on a high with premium spirits
A regular listee on the Fortune India Next 500 since 2015, Radico Khaitan’s double-digit growth, backed by premium product offerings, has propelled the liquor manufacturer into the big league.
Spirits of Scotland
Diageo’s global scotch whisky ambassador Tom Jones says while one can collect fine spirits like Johnnie Walker, you should buy whisky to enjoy it.
Radico Khaitan: In high spirits
Passion for the liquor trade has made Abhishek Khaitan, MD of the branded spirits manufacturer, build top-selling premium brands by targeting niches.
How Beam Suntory’s Shinji Fukuyo created a whisky blend for India
The chief blender of Suntory talks about his special blend which was recently launched in India by the company along with its most popular Japanese whiskies Yamazaki and Hibiki, and craft gin Roku.
Pernod Ricard: Spreading the spirit of sharing
Pernod Ricard’s Guillaume Girard Reydet says the French firm is in the business of ensuring quality moments of ‘sharing’ a good drink. He thinks India needs more places where people can do that.
Moët Hennessy: Raising the bar
Moët Hennessy Asia-Pacific head Laurent Morel sees a growing trend of cocktail culture and premiumisation in India, allowing the brand to chart new growth territories.
Time to rethink the nightcap
There is no safe level of alcohol consumption, says new study.
