Covid-19 crisis boosts digital influence on consumers
According to reports from Facebook India-BCG on mobile phones, FMCG, and apparel, more and more consumers are being driven by online resources during the pandemic.
boston consulting group
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10 ideas to lure the urban consumer
A new study by strategy consultancy firm Boston Consulting Group’s Centre for Consumer Insight sheds light on consumer trends in urban areas.
India to be 11th wealthiest nation by 2022: BCG
Boston Consulting Group projects India’s personal financial wealth to grow to $5 trillion by 2022.
‘Women, older people to drive digital spending’
Metro-dwelling millennial men will not be primary online shoppers in the next few years; the number of women, older shoppers and those living in smaller towns will grow significantly.
Apple proves Indians are not penny pinchers
Apple’s success in getting Indians to lineup for the iPhoneX suggests that the country is now a ready market for premium products.
