![“Chivas is undergoing a global brand repositioning”](https://images.assettype.com/fortuneindia%2F2022-07%2F0b39cc5c-2bf9-4f50-89a3-f33e09111e75%2FChivas.jpg?w=300&q=95)
“Chivas is undergoing a global brand repositioning”
Chivas is undergoing a global brand repositioning to open up the brand to a new, status-driven and style-conscious generation.
Chivas is undergoing a global brand repositioning to open up the brand to a new, status-driven and style-conscious generation.
Pernod Ricard’s Guillaume Girard Reydet says the French firm is in the business of ensuring quality moments of ‘sharing’ a good drink. He thinks India needs more places where people can do that.
Pernod Ricard Deputy CEO Alexandre Ricard on why Local Brands are as important as the global ones.