“Chivas is undergoing a global brand repositioning”
Chivas is undergoing a global brand repositioning to open up the brand to a new, status-driven and style-conscious generation.
chivas
July 2022
May 2019
August 2013
Pernod Ricard: Spreading the spirit of sharing
Pernod Ricard’s Guillaume Girard Reydet says the French firm is in the business of ensuring quality moments of ‘sharing’ a good drink. He thinks India needs more places where people can do that.
Putting his money where the brand is
Pernod Ricard Deputy CEO Alexandre Ricard on why Local Brands are as important as the global ones.
