Trending now: Local content on OTT platforms
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
content consumption
January 2021
December 2019
Content consumption tripled in India: Hotstar
Smaller cities like Lucknow, Pune, and Patna consume most content, whereas Gurugram is the last city to log off.
