![Inside mCaffeine’s ‘millennial’ ploy to drive growth](https://images.assettype.com/fortuneindia%2F2022-03%2F990614a8-ba0d-41ac-8e1e-a70d8b74d90b%2FTarun_Sharma__Co_Founder_and_CEO__mCaffeine_3.jpg?w=300&q=95)
Inside mCaffeine’s ‘millennial’ ploy to drive growth
"...caffeine’s psychological connect is very high among the millennials who are our core target," says co-founder & CEO Tarun Sharma.
"...caffeine’s psychological connect is very high among the millennials who are our core target," says co-founder & CEO Tarun Sharma.
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
Thrasio has acquired more than 200 brands globally.
The one thing that is being missed about the Indian economy is that digitisation has unleashed a direct-to-consumer revolution.