Inside mCaffeine’s ‘millennial’ ploy to drive growth
"...caffeine’s psychological connect is very high among the millennials who are our core target," says co-founder & CEO Tarun Sharma.
direct to consumer
March 2022
January 2022
June 2021
FMCG majors need high velocity innovation in D2C: Marico
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
D2C brand hunter Thrasio enters India; to invest ₹3,750 crore
Thrasio has acquired more than 200 brands globally.
The direct-to-consumer revolution
The one thing that is being missed about the Indian economy is that digitisation has unleashed a direct-to-consumer revolution.
