![How ITC is using automation and data analytics for competitive advantage](https://images.assettype.com/fortuneindia%2F2023-01%2F76956ae1-e2b0-4dd3-a152-7f626eaaefcf%2FGettyImages_1243872149_copy.jpg?rect=0,323,6020,3010&w=300&q=95)
How ITC is using automation and data analytics for competitive advantage
The company has launched a listening engine, Sixth Sense, which tells what people are talking about. It listens to social conversations and picks up not just consumption trends but also concerns.