The company intends to use capital raised from issuance of fresh equity shares for funding the expenditure for setting up new modern stores; a warehouse and lease payments for its existing identified modern stores in India. The fund will be also used to invest in its subsidiaries - FirstCry Trading for overseas expansion and GlobalBees Brands towards acquisition of additional stake in its indirect subsidiaries. A part of the capital will be used for funding of inorganic growth through acquisition and other strategic initiatives as well as for general corporate purposes.

Established in 2010 by Supam Maheshwari and Amitava Saha, FirstCry platform was launched to create a one-stop destination for parenting needs. The company offers products in various categories, including apparel, footwear, baby gear, nursery, diapers, toys and personal care, amongst others. The multi-channel retailing platform includes FirstCry online as well as physical stores comprising franchisee-owned, franchisee-operated modern stores, company-owned and company-operated modern stores as well as general trade retail distribution.

As of June 30, 2023, the company offers more than one million stock keeping units (SKUs) from over 6,800 brands, including prominent third-party Indian brands, global brands, and their own home brands. It has a network of 936 FirstCry and BabyHug modern stores in 465 cities in 27 states and four union territories across India with over 1.76 million square feet of retail space, as of June 30, 2023.

Over the financial years 2021 to 2023, FirstCry's consolidated revenue from operations has grown from ₹1,602.85 crore in FY21 to ₹2,401 crore in FY22, and further to ₹5,632.54 crore in FY23. The revenue growth was driven by both organic growth and inorganic growth (in particular, the acquisition of Digital Age in May 2022).

FirstCry parent

FirstCry parent Brainbees Solutions files IPO papers with SEBI