Giving the Indian artisan community an opening in the global market is gaining momentum. The Indian arm of Ikea is also looking at selling its Indian handcrafted collections across its stores globally
Can a Google project to showcase Indian crafts digitally heighten demand and boost income at the grassroots?
The company said it will work with NGOs, government bodies and livelihood missions to reach a large number of rural entrepreneurs.
Jaypore is one of the few online stores for premium handcrafted Indian products, but maintaining its lead in a niche segment will be a challenge as competition increases.
