
At HUL, Upskilling Leads to New Jobs
The FMCG major’s transformation journey has created job opportunities such as digital marketing, AI specialists in planning and supply chain functions, within the company.
The FMCG major’s transformation journey has created job opportunities such as digital marketing, AI specialists in planning and supply chain functions, within the company.
Rohit Jawa is currently chief of transformation for Unilever in London. He started his career with HUL in 1988, worked across India, South East Asia, North Asian markets
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
The call has come against the backdrop of the decision by HUL to increase the royalty payment to parent company Unilever, from 2.65% to 3.45% over three years till 2025.
HUL’s 3Q results were in line with expectations; however, hikes in royalty and central service fees remained key concerns.
Growth was ahead of the market with more than 75% of the business winning market shares, says HUL.
The investment in two D2C brands is part of HUL’s strategy to boost its presence in the health and wellness segment post acquisition of Horlicks.
FMCG companies were on a price-hike spree for the past two years. But the change in tactic is because there is a clear softening of rural demand, a big driver for FMCG revenues at 65-70%.
State-owned insurer LIC’s stake in Hero has increased to 11.2%, while in CAPRI and HUL, its shareholding rose to 7.05% and 5%, respectively.
With hybrid work culture becoming a way of life, the FMCG major is experimenting with employment models.