Thomas Cook to broaden base in India through ‘immersive tourism’
The strategy focussed on millennials and the youth is about offering a thorough experience of the local culture, the cuisine and the festivals in a place, says Thomas Cook India’s Neeraj Singh Dev.
Seeking business in salvation
India’s telecom service providers are trying to make the most of the gigantic Kumbh Mela by providing pilgrims with various services.
Why the Kumbh Mela is an economic blessing
The Kumbh Mela is a tremendous boost to the local economy in parts of India that are most cash- and job-strapped.