Luxury reboots, reconnects
Brands up their digital game to woo millennials just as sustainability and revenge spending take centre-stage in luxe consumption.
luxury market
September 2021
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December 2020
An Apple to keep the doctor away
Apple smartwatch has kept adding to the cartload of features, especially for tracking health.
Graham sticks to the tried and tested
Originally founded around 300-400 years ago, Graham is one of the rarer independent Swiss watch brands. The company is now on its way to reinvent itself, but by sticking to basics.
Breitling’s modern-retro design mantra
Georges Kern, CEO of the Swiss watch company, says Breitling doesn’t want to be a vintage watch company. Instead, it wants to be a modern brand with an anchor in the past.
Blancpain’s latest watch doffs hat to diving heritage
The Fifty Fathoms 'No Rad' issue builds on a series that was launched in 1953. It is stacked with period references, and like many re-issues, is a modern reinterpretation of a classic diving watch.
Christie’s real estate arm eyes Indian luxury pie
Seven years after Sotheby’s real estate brokerage arm landed in India, arch rival Christie’s has followed suit. And it is partnering with local brokers to tap into premium property segments.
Channeling Doraemon, the Gucci way
To tap into the gifting tradition of China’s Lunar New Year, Gucci’s latest collection is a tribute to the Japanese cat-shaped robot, Doraemon. And it has already found legions of fans.
How Paul Smith redefined luxury clothing
From reinventing boxer shorts, to flexible suits, Paul Smith has been revolutionising men’s luxury clothing. 50 years later, the man and his iconic brand are still going strong.
New haven: The rise of the luxury market
Entrepreneurs now have different avenues to diversify their wealth, and the luxury market is one such option. It is novel, experimental, and is now slowly acquiring a reputation for also being safe.
