Since 2017, online video, excluding sports, has seen a threefold increase in content investments, highlighting a shift in industry preference from television to OTT platforms.
By 2026E, digital media is expected to grow at a CAGR of 13.5% at ₹95,500 crore. In contrast to this, television is expected to grow at a CAGR of 3.2% at ₹76,600 crore.
Adani Group’s open offer to acquire a majority stake in NDTV has been delayed as Gautam Adani’s firm needs approval from SEBI to complete the acquisition.
The proposed merger of Zee Entertainment with Culver Max Entertainment (formerly Sony Pictures Networks India) has been approved by the BSE and the NSE.
A new PwC report says India’s OTT revenue will grow the fastest in the next five years, even as traditional TV maintains its share in the overall entertainment revenues.