The Dynamic Ecosystem in the PR Landscape
It has become necessary for a Public Relations Officer (PRO) to stay updated with these changes and adopt agile communication strategies
It has become necessary for a Public Relations Officer (PRO) to stay updated with these changes and adopt agile communication strategies
Since 2017, online video, excluding sports, has seen a threefold increase in content investments, highlighting a shift in industry preference from television to OTT platforms.
By 2026E, digital media is expected to grow at a CAGR of 13.5% at ₹95,500 crore. In contrast to this, television is expected to grow at a CAGR of 3.2% at ₹76,600 crore.
ZEEL shares dropped nearly 5% on Friday after the NSE barred the media company from the futures and options (F&O) segment of the exchange.
Shares of NDTV have risen 31.5% in the past six sessions after Gautam Adani’s Adani Group announced to acquire stake in the media company.
Adani Group’s open offer to acquire a majority stake in NDTV has been delayed as Gautam Adani’s firm needs approval from SEBI to complete the acquisition.
Adani Group’s media arm to buy 29.18% stake in NDTV and plans to make an open offer to acquire additional 26% shares in the media company.
The proposed merger of Zee Entertainment with Culver Max Entertainment (formerly Sony Pictures Networks India) has been approved by the BSE and the NSE.
New products, apps, and communities are reversing the overwhelming male gaze of the Internet. That could only be a good thing.
Publicis Groupe COO and Publicis Media CEO Steve King says India is an important market for the company in terms of talent.