![Advertising: Meme Marketing Gets Eyeballs](https://images.assettype.com/fortuneindia%2F2022-12%2F01b508b6-458f-4b8c-9e16-79b17f751938%2FBrief_meme__1.jpg?w=300&q=95)
Advertising: Meme Marketing Gets Eyeballs
New-age brands are increasingly depending on memes to reach out to Gen Z and millennials at a lower cost.
New-age brands are increasingly depending on memes to reach out to Gen Z and millennials at a lower cost.
The low-cost economic framework, coupled with the conversational texture of memes, has pushed a lot of brands, especially the new-age ones, to subscribe to meme marketing.