Everyone is scrolling through short videos: Creator Himanshu Shrivastav
People these days have very little time and they want to make the most of it by watching good content, says Shrivastav.
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Start-up funding dips to $6 billion in Q2CY22 from $7.2 bn in Q1
Big investments bagged by makers of short video apps Josh and Moj helped sectoral funding, driving a considerable proportion of the investments during the quarter.
ShareChat closes $520 mn funding round at $5 bn valuation
ShareChat has raised a total of $913 million in the year 2021, which is the highest funding among all companies that became unicorns during the year.
How creators make a living out of social media
Macro creators (those with huge following) can earn up to ₹5-6 lakh a month if they fare well across platforms, says Aayush Tiwari of Monk Entertainment.
ShareChat acquires MX TakaTak in $700 million deal
The combined Moj-MX TakaTak platform will have 100 million creators, over 300 million monthly active users and nearly 250 billion monthly video views.
How live commerce beckons video platforms
Short video players are looking to tap into live commerce that is expected to touch $2-$2.5 billion in GMV by 2025.
Mohalla Tech scores $266 million at $3.7 billion valuation
This is the third investment garnered by the startup in the current year, taking its 2021 fund tally to a staggering $913 million.
“Never dictated what content should be”
“People referred to our Hindi memes as chillar content. My point was if India’s massive youth demographic is consuming it, why should we want to put our own sense and not give what people want?”
Indian short-form app users to double in four years
The short-form app platforms, such as Instagram Reels, YouTube Shorts, Josh, etc., are set to become the second-largest segment in terms of time spent after Facebook and Google.
