Netflix sees second highest growth in user additions in India
Netflix shared that its success was helmed by big successful titles, including Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show, and Amar Singh Chamkila.
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Indian content on Netflix amasses over 1 billion views in 2023
Top-performing Indian films included “Jaane Jaan”, “Jawan”, and “Khufiya”
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As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
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Though Netflix has been ahead of the curve in investing in original shows and acquiring Indian films, bulk of its content lacks mass appeal.
Why Netflix's India problem is an industry malaise
Why is Netflix, despite being the industry pioneer, facing problems in the country? Is it due to lack of understanding the Indian audience?
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The average price for cable in India is $3 per month, says Netflix co-founder Reed Hastings.
