Why OTTs such as MX Player and Netflix are batting for AVOD models
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.
As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
Streaming giant Netflix lost 200,000 subscribers in the first three months of 2022, marking its first decline in paid members in over a decade.
Though Netflix has been ahead of the curve in investing in original shows and acquiring Indian films, bulk of its content lacks mass appeal.
Why is Netflix, despite being the industry pioneer, facing problems in the country? Is it due to lack of understanding the Indian audience?
The average price for cable in India is $3 per month, says Netflix co-founder Reed Hastings.
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
The Head of Global TV at Netflix avers that dissent is an inextricable part of the work culture at Netflix.
In the latest edition of Biz Buzz, PVR’s chairman Ajay Bijli opens up about raising money during the pandemic, re-looking at cost structures, and his new business mantra.
Although social media has been in the news for all the wrong reasons of late, recent trends and new companies that are coming up point towards an exciting future.