Covid-19: TV viewership rises, ads decline
Families staying at home are watching more TV, but the economic impact of the lockdown is hampering ad revenues for the broadcast industry.
nielsen
March 2020
October 2018
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May 2018
Small is beautiful for Crossword Bookstores
The company plans to tweak the size and format of its stores after losses widened to ₹5 crore in 2017-18.
FMCG sector to grow 12-13% in 2018: Nielsen
The economic momentum is expected to gather pace through the second half of 2018, benefiting from a favourable economic and policy environment, says the report.
Rural FMCG growth bounces back: Nielsen
A Nielsen report shows consumer goods consumption growth in rural markets has bounced back post-demonetisation and GST to faster rates compared to urban markets.
