
The secret of Nykaa’s success
In a bleak 2020, beauty and fashion retailer Nykaa showed strategic nimbleness to stay strongly in the game, even managing to raise funds and become a unicorn in the process. Will it stay the course?
In a bleak 2020, beauty and fashion retailer Nykaa showed strategic nimbleness to stay strongly in the game, even managing to raise funds and become a unicorn in the process. Will it stay the course?
Last year in April, the beauty retailer had raised ₹100 crore in a Series E funding round led by TPG Growth.
The award recognises entrepreneurs who, with their disruptive ideas and passion for growth, are creating successful global enterprises.
Women are afraid to take risk in fear of destabilising the family.
If you’re a marketer trying to reach Indian women this is the time to put in place a digital plan with a medium- to long-term horizon.
Nykaa, a specialised online beauty retailer, is set to become a unicorn in a couple of years on the back of its rapid expansion plans and the segment’s growth potential.
Editor’s letter from the 15 June -14 Sept 2018 special issue.