Around 35 million smartphones were shipped to India in April-June, a 3% year-over-year growth, while the first half of 2022 declined by 1% YoY to 71 million units, shows the International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker data.

Chinese smartphone maker Xiaomi continued to lead the Indian market in the April-June quarter of FY23, with a total shipment volume of 7.1 million. However, it was the only company among top players that suffered a huge decline of 28% in overall shipments in the quarter, primarily due to supply constraints, especially in the sub-$200 segment.

The April-June period was the launch quarter of its Redmi 10 series, which together with Redmi 9A Sport and Redmi Note 11, accounted for 35% of its total shipments. In the 5G segment, Xiaomi dropped to the third slot which contributed 25% of its overall shipments.

Inflation and higher costs are the prime factors affecting demand. “The primary challenge in 2021 was around supply constraints, which have eased considerably. However, the market is now facing demand contraction in 2022 due to rising inflation and higher input costs, leading to higher market prices. As a result, the inventory cycles are increasing across brands and channels," said Upasana Joshi, research manager, Client Devices, IDC India.

During the April-June period, the online channel reached a share of 52%, with 5% YoY growth. This is expected to stay strong in the 2H22 (Jul-Dec) festival season. The offline channel registered flat growth of 1% after declining YoY for three consecutive quarters.

realme climbed to the second slot for a second time, with strong YoY growth of 24%, the highest among the top five vendors. It cemented its second position in the online channel with a 23% share, with affordable model offerings in the C-series, shows the IDC data.

Online smartphone sale

Xiaomi rules smartphone market in April-June; Samsung slips to 4th