Once we're able to revive and re-establish the business, we can look at diversification, Sanjeev Kumar Bijli, joint managing director, PVR, told Fortune India.
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
A report by Bengaluru-based consulting firm RedSeer has found that Indian players like Josh, Moj, MX Takatak, and Roposo have brought back 97% of TikTok's user base in the last one year.
Covid-19 hit movie halls hard, and PVR—India's largest multiplex chain—was no exception. Talking to Fortune India, Ajay Bijli, its chairman, opens up about his business, and what keeps him going.
Airtel's music streaming arm Wynk will bet on the creator economy and podcasts hoping to be profitable in the long run, says the company's CEO Adarsh Nair.
According to a report by FICCI and EY, the fall in the Indian media and entertainment sector comes on the back of diminishing revenues from films, TV, and print segments.
Photography is a basic function of a smartphone, but for videography, not so much. But now with the boom in short video consumption, smartphones have begun to replace professional cameras.
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
Lionsgate Play, one of the newest entrants in the OTT space, wants to develop a diverse slate of premium originals from India. But the space is already crowded with big names vying for attention.
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
