Reliance's Campa works up fizz in emerging cola war
Disruptive pricing by Reliance Consumer Products has grabbed consumer attention and a foothold in a market long dominated by MNCs.
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September 2024
March 2023
September 2022
September 2021
Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
Campa Cola set to return! Reliance acquires soft drink brand from Pure Group
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.
How to attain gender parity, the Indra Nooyi way
The former boss of PepsiCo makes an urgent appeal for pay parity among men and women and reflects on the institutional changes needed for an equitable workplace.
