![Double-edged sword in ₹5 price point; how Prataap Snacks learnt the hard way](https://images.assettype.com/fortuneindia%2F2021-10%2Fdf826abf-d5f7-42d5-a17f-47142004494e%2FPratap_Snacks_2.jpg?w=300&q=95)
Double-edged sword in ₹5 price point; how Prataap Snacks learnt the hard way
The company is trying to reduce its dependence on the ₹5 price-point from 85% to 60% in the next three years. It also saved 5%-6% by rationalising its distribution network and process optimisation.