Tier 2-3 India brings 60% revenue for D2C players Sugar Cosmetics, Purplle.com
Small-town consumers by virtue of exposure to platforms such as YouTube and Instagram are far more aspirational than those earlier.
purplle
January 2023
November 2021
Can Nykaa rival Purplle capitalise on beauty boom?
The beauty and personal care marketplace has been growing by almost 100% year-on-year, says founder Manish Taneja.
