Bajaj Auto: In top gear
Rajiv Bajaj has a 360° plan to make Bajaj Auto live up to its tagline ‘the world’s favourite Indian’.
rahul bajaj
November 2019
October 2019
Bajaj Auto: The global Indian
When Bajaj Auto formulated its export-driven strategy in the mid-nineties, the idea was to sell 20% of its products in global markets. Now the Rajiv Bajaj-led company exports 40%.
