Family entertainment, regional content: OTT players craft strategy for 2022
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
Trending now: Local content on OTT platforms
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
Gaana is looking to grow user base to 200 mn
Prashan Agarwal, CEO, Gaana, talks about the trends in the music streaming industry and the change in consumption patterns during the lockdown.
Content consumption tripled in India: Hotstar
Smaller cities like Lucknow, Pune, and Patna consume most content, whereas Gurugram is the last city to log off.
Viu is betting big on regional content
Sees only four to five OTT players remaining in India after consolidation.