Electric motorcycle start-up Ultraviolette on Wednesday announced its foray into e-scooters, riding the high-performance e-motorbike company into the fast-growing mass market segment.

Among the new offerings are two mainstream products: electric scooter ‘Tesseract’ which comes with an introductory price of ₹1.2 lakh (ex-showroom) for the first 10,000 customers and electric motorcycle ‘Shockwave’ for an introductory price of ₹1.49 lakh for the first 1,000 customers.

Founded by Narayan Subramaniam and Niraj Rajmohan, the two-wheeler start-up currently sells only performance-oriented electric motorbikes.

Ultraviolette co-founder and CEO Subramaniam recently told Fortune India that Ultraviolette has vertically integrated its core EV technology. “We make our batteries and controllers in-house,” he said. “All of the R&D that has gone into battery and motors enables us and puts us in a very strong position to aggressively start getting into multiple other vehicle segments,” Subramaniam said.

Ultraviolette plans to get into four different segments in two-wheelers in the next two years, the Ultraviolette CEO said. “Our top-down approach has enabled us to harness the core technology that we have developed over the last seven years,” said Subramaniam.

The Bengaluru-based start-up said its new product portfolio is aimed at both the Indian and global markets. Ultraviolette is backed by Ferrari and Stellantis-backed majority stakeholder EXOR N.V., U.S. tech giant Qualcomm Ventures, Zoho Corporation, TVS Motor Company, and Speciale Invest.

The company has expanded its presence to over 13 cities. By 2025-26, the start-up aims to extend its reach to 50 cities across India, with a strategic focus on fast-paced global markets such as the U.K., Germany, Spain, Portugal, and France.

“Our cutting-edge technology is poised to become more accessible to the mainstream market while maintaining the brand's hallmark of futuristic design and advanced engineering. Today, we have showcased several exciting segment-first technologies that will significantly influence the future of rider safety and connected riding gear, which promises a more seamless ride,” said Niraj Rajmohan, co-founder and CTO of Ultraviolette.

Tesseract price

Ultraviolette forays into electric scooters, unveils new motorcycle