India's largest multiplex chain PVR that operates a cinema circuit comprising of 846 screens has given its flagship property a luxurious facelift in the P[XL] format.
Under Unlock 5.0 guidelines, cinemas located outside containment zones have been allowed to operate with 50% occupancy from October 15. But will moviegoers return?
The Multiplex Association of India estimates that the sector has suffered a monthly loss of ₹1,500 crore in the last six months, amounting to ₹9,000 crore.
GOQii analysed the real-time step count data from more than 5 lakh users and said the average dropped from 6,432 steps on March 2 to 3,146 steps on March 17.
