Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
thums up
March 2023
August 2022
March 2020
Coca-Cola's quest for next billion dollar brand
The Coca-Cola Company is hoping that Thums Up in India would attain the similar iconic status that Coke enjoys globally.
Coca-Cola India to double volumes in five years
The global chief of the largest beverage maker in the world says any disruption to society is bad for business and hopes India, its fifth-largest market, resolves its issues democratically.
