Fortune India: The Disruptors| Alpana Parida on Building India’s Indigenous Performance Helmet Brand
In this episode of The Disruptors by Fortune India, we sit down with Alpana Parida, Founder & CEO of @tiivra Ventures, and independent director at @nestle India, Hindware, Cosmofilms, and Nexus Malls.
Alpana shares her fascinating journey of creating Tiivra, India’s first indigenous performance helmet brand — and how she challenged global standards and male-dominated norms to build a world-class product.
From experimenting with composite fibre technology to collaborating with ISRO suppliers, Alpana’s story is one of innovation, resilience, and reinvention. Despite facing hurdles in scaling and certification, she pivoted to Tivra, a new line of women-centric helmets that blend safety, comfort, and style — making protective gear something women want to wear, not have to.
👉 Tune in to learn about:
1. The challenges of manufacturing high-performance helmets in India
2. The science behind composite fibre technology
3. Why affordability and safety must go hand in hand
4. How Tiivra is reshaping the women’s safety gear market
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