Mercedes-Benz strengthens top-end luxury performance portfolio in India
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German luxury carmaker Mercedes-Benz has launched the Mercedes-AMG CLE 53 4MATIC+ Coupe priced at ₹1.35 crore (ex-showroom), further strengthening its top-end luxury performance portfolio in India.
The new CLE 53 4MATIC+ uses an upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, produces 330 kW (449 hp) and 560 Nm torque.
The two-door model is said to accelerate from 0-100 km/h in 4.2 seconds with an electronically limited top speed of 250 km/h.
"The Mercedes-AMG CLE 53 4MATIC+ Coupé completely redefines the luxury performance category, further strengthening our top-end luxury offering. This stunning performance coupé delivers the perfect balance of driving performance, an unmatched executive presence and an unrivalled sense of occasion," said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
“With eight launches in 2025, our top-end luxury vehicle strategy has been very successful, garnering immense customer response and elevating the desirability of Mercedes-Benz in the market,” Iyer added.
The German carmaker kick-started the fiscal 2025-26 with a best-ever sales performance, retailing 4238 new Mercedes-Benz cars in the April-June 2025 period, growing by 10%.
October 2025
As India’s growth story gains momentum and the number of billionaires rises, the country’s luxury market is seeing a boom like never before, with the taste for luxury moving beyond the metros. From high-end watches and jewellery to lavish residences and luxurious holidays, Indians are splurging like never before. Storied luxury brands are rushing in to satiate this demand, often roping in Indian celebs as ambassadors.
The best-ever sales performance in Q1 FY26 was achieved with robust demand for core and top-end luxury vehicles. This sales momentum was also driven by a strong acceleration in the top-end luxury BEV portfolio, which has increased its penetration in the overall sales volume of Mercedes-Benz India.
The record sales performance was achieved despite micro-economic challenges, including forex fluctuations, price hikes and market dynamics, including pricing challenges at the luxury entry segment.
The top-end Luxury segment sales grew by 20% with strong demand for the S-Class, Mercedes-Maybach Night Series, G 580, EQS SUV and AMG G 63.
Mercedes-Benz’s success in the top-end luxury class indicates luxury customers’ growing preference for top-end, exclusive vehicles, underlining the growing penchant for hyper-personalisation and premiumisation.
Mercedes-Benz BEV portfolio grew by 157% in Q1 FY26, with an increased penetration of 8% to total sales.
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